Using Social Media To Grow Your Business

Connect With Your Customers On Social Networks

69% of Americans have a social media account. The percentage varies from platform to platform. 18-29-year-olds use social media the most but 38% of the 65+ population has a social media presence. If you’re not using social media you’re missing out on a great way to connect with existing customers and to gain new customers.

Social Networking Options

Facebook, Instagram, Twitter, SnapChat, Pinterest, and others reach different demographics. It’s important to understand these factors when choosing which platforms make sense for your business.

What does your business sell? Who is your target customer? Do you sell products or provide a service? All of these factors should be considered when setting up business accounts.

Facebook is a great option for reaching a broad audience, across all demographics. If you targeting 18-35 you’ll need to add accounts such as Instagram and Snapchat.

If you sell visually interesting items like jewelry or pottery Pinterest would be a good addition.

Consistency Is Important

I recently helped a client who purchased a business the had existing, unused social media accounts. There were multiple accounts on Facebook and Twitter, with different names. That causes confusion for anyone searching for your business. When picking names, it’s important to do the research and find a name that is available on all the platforms that you want to use.

The other area where consistency matters is in creating and posting content on a regular basis. It’s essential that the content be relevant but it’s fine to mix in some fun elements, too.

We Can Help

Spot On can help you make those decisions. Spot On provides the following services.

• Researching names to find the best option for your needs
• Account Creation
• Posting
• Interacting with your customers
• Analytics and optimization

Free Consultation

Email us or call (719-358-6442) today to set up your free consultation.