Small Business Website – Do You Need One?

Do You Need A Business Website?

It’s 2019. Does your business need a website? YES! No matter what product you sell or service you provide a web presence is necessary.

Here are a few of the reasons why it is essential to have a good website:

• New Customers: 70% of people search online to research an upcoming purchase or service. Potential customers can’t find a business that doesn’t have an online presence.
• Information: Store hours, products, services, prices, etc., available 24/7 to current and potential customers.
• Open 24/7: Your website keeps working when you aren’t…reach current and potential customers day or night, weekday or weekend. Sell products, provide info about services, book appointments, etc. No matter what product or service your business provides, an online presence ensures that people can find your business.

• Credibility: A website inspires confidence in customers looking for your service or product. 34% of customers say they are unlikely to shop at a business with no website. 45% are unlikely to buy from a business with a poorly designed website.
• Cost Savings:  An initial investment of $750 costs less than one print ad in a weekly paper.

Do It Yourself Or Hire A Pro?

The next decision is between doing it yourself or hiring a pro. Both have pluses and minuses.

DIY

Pluses

• Upfront cost savings
• No need to get a designer up to speed
• Like Sinatra, you can say I did it my way

Minuses

• Do you have time to learn how to use WordPress, Wix or one of the other site builders?
• Do you have time to do the necessary weekly and monthly maintenance that is required to keep a site running smoothly and looking good?
• Are there other aspects of your business that need your expert attention?

Using A Pro

Pluses

• Expertise & experience resulting in a well-built site that meets your needs
• Fewer site issues in the future
• Less investment of your time

Minuses

• Picking a web designer
• Costs will be higher than a D-I-Y site

Spot On’s Approach

Spot On gets it. We’re a small business, too. We know that every penny counts and we promise to explain things in a way that is clear and easy to understand. We’ll sit down and talk to you about your goals and budget and figure out the best approach to reach new customers and grow your business. 

Hiring someone to build a site for you can be costly and confusing. The web design industry uses jargon and terminology that is hard for a novice to grasp. Are you getting everything you need to make your business better? Is the web design company selling you things you don’t need? Will there ongoing monthly fees? Did you get what you paid for?

Spot On believes in transparent pricing. Sites cost $300 per page in most cases. E-commerce and booking pages are slightly higher. Copywriting services are available for an additional fee.

Other Ways Spot On Can Grow Your Business

In addition to business websites, Spot On offers a variety of services designed to grow small businesses, including SEO, online advertising, and more. Click here to learn more.

Contact Us

Let’s talk about how a website can grow your business. Click here to email us or call 719-358-6442 for a free consultation